Breitling CEO Georges Kern places a high-stakes bet on growing its watch collections outside of the brand’s aviation niche.
The difference between successful brands and unsuccessful brands is execution, offers Georges Kern, Breitling’s new CEO. As he refocuses the Swiss aviation-themed watch manufacturer, Kern has created a high-profile stage to test the validity of that statement. Navitimer 8, the historically based pilot’s watch collection he has launched at a series of events around the world, is just the beginning of a sweeping alteration of the company’s brand position. Models to be introduced later in the year and in the upcoming seasons promise to take replica Breitling from its long-established niche in aviation replica watches and establish it on a broader footing as a generalist brand with product families in land, sea, and air themes.
Work of this kind is hardly new to Kern. At the helm of IWC for well over a decade, he organized the company’s broad offerings into a cluster of well-marshaled product families that were refreshed and promoted at a regular drumbeat. But while this approach brought the brand’s attributes into high relief, it did not alter an already well-established brand identity, which is the task facing Kern at Breitling replica. The brand’s close ties with aviation have earned it a solid market position in the United States as well as a strong level of awareness around the world.
Kern describes Breitling’s aviation ties as a “niche within a niche,” and he is clearly pursuing a generalist position for solid business reasons. Aviation does not possess the same romantic associations in Asia as it does in the West, and this may be limiting the brand’s expansion in these areas. He can also point to models in the brand’s current offering—like the best-selling Superocean and the Bentley watches that are not at all related to flying—as evidence to support the move.
Collectors of vintage Breitling replica watches (many of which are not aviation related) and its current owners are both highly passionate about the brand. If Kern can manage to please both groups with his new models, he will have performed one of the most delicate adjustments in Swiss replica watch history.
The World Wealth report states that high net worth individuals put 31.6 percent of their money on luxury replica watches, gems, and jewelry. Gems and jewelry seem to be more likely choices because they can be bartered and rise in value, but watches—that’s interesting.
This makes watches one of the top passion investments, even surpassing fine art, cars, and toys. According to the report, the value of watches keeps on rising in the past years regardless of economic instability—making it a good hedge against inflation, for example.
Watch expert Steve Kivel owns and runs Watch Central, a go-to hub for restoring valuable timepieces. Kivel says well-thought-of watch portfolios should include models from top brands, and each piece should at least have a 30 to 50 percent value increase over a period of 10 years.
Rolex still on top
Rolex remains to be the most sought-after investment grade timepiece all over the world.
Last month, a fake Rolex sale at Christie’s in Geneva raised a sum of $13.2 million. The watch was one of the 50 Rolex Oyster Daytonas made 50 years ago that was worth more than $1 million. Another example of a Rolex timepiece appreciating over time is the Rolex 1019 Milgauss. The model retailed for $300 in the ‘60s and is now worth $250.
The Rolex Submariner, which Kivel refers to as “the Apple stock of replica watches,” meanwhile, whose current value is at $1750, is expected to shoot up to 50 percent in 10 years. “You can sleep at night knowing that this could be one of the things locked up in your vault that is going to grow in value,” says Kivel to Bloomberg.
Having at least one Rolex timepiece in your portfolio is highly recommended by timepiece experts.What other watch brands and models are worth investing in?
The replica Breitling Navitimer’s $395 current value is expected to shoot up to 30 percent in 10 years. There are only 2,000 pieces of the limited edition Navitimer Montbrilliant Legend, and investors seeking for a modern watch that can potentially to soar in value over time should consider this piece a must-have.
The replica Omega Cosmic Moon Phase can be bought at $5,500 today, and experts believe that its 10-year projection increase can go up as high as 50-55 percent.
A Tudor Heritage Black Bay piece is worth $3,554 today and collectors are won over by the modern design of the leather and fabric straps and the detail work all over the piece.
Vintage replica watches fetch more value
An investment-grade watch doesn’t necessarily mean that it should have state-of-the-art features. In some cases, simplicity reigns over extravagance. Patek Philippe replica is an epitome of this. The most expensive traditional wristwatch sold back in 2010 was a 1944 Patek Philippe piece that was bought for $5.6 million in 2010. Out of the 100 most expensive watches that were auctioned in history, 80 watches belonged to the brand.
Dan Wade of Paul Fraser Collectibles said that Patek Phillippe replica watches command high prices because of its workmanship, high-quality materials, and limited production. “The prestige of the Patek Philippe name makes its timepieces highly sought after; their scarcity pushes prices up,” said Wade.
Vintage watches such as the Patek Philippe are more likely to be assigned higher auction prices than brand new models. Toby Sutton of Watches of Knightsbridge, a specialist auction house for timepieces, believes that investors can get better value if they choose to put their money on antique pieces. “I would say 99 times out of 100 it is better value buying a pre-owned or vintage watch over brand new. Many pre-owned or vintage watches have increased considerably in value over the past decade,” said Sutton.
The value of Patek Philippe pieces is known to withstand tough economic setbacks. A recession wouldn’t affect the expected 50 percent value increase within a 10-year period of a replica Patek Philippe Calatrava that costs $175 today.
Breitling is known for large case sizes, all replica watches being COSC-certified, and recently poaching Georges Kern from Richemont. Their recently announced limited-edition version of the Replica Breitling Chronoliner B04 watch with a red gold case fits right in with the blingier, showier side of Breitling. With chronograph and GMT complications, the B04 is touted by Breitling as the “flight captain’s chronograph.”
As a note, given development and production timelines, this watch is very likely to have been kick-started much before Georges Kern’s tenure at the helm began. So I don’t think it would be fair to draw any comparisons or conclusions (good or bad), about Breitling’s future direction based on this one watch.
The Chronoliner B04 was first launched with a steel case earlier this year and is a successor to the vintage 765 AVI and 765 Co-Pilot. As a “flight-captain’s chronograph,” the Chronoliner B04 – like its predecessors – is intended to be a tool watch first and foremost, and this is one reason many Breitling replica watches tend to be large.
In this case, the replica Breitling Chronoliner B04 is 46mm by 16.85mm, so you can expect your arm to have quite a workout given how dense gold tends to be. While I’m not a fan of big watches, I did find the color scheme of the original steel B04 appealing. The red-gold/blue color scheme, however, is even better – if ostentatious. The bezel, like most modern tool watches, is ceramic and, as expected from a GMT pilot’s watch, bi-directional.
The watch has a screw-down caseback, which I believe is individually numbered and while the crown is not screw-down, it is double-gasketed and the chronograph pushers are simple and mushroom-shaped. The watch is rated at 100m of water resistance – no surprises given that it is meant to be a tool watch.
The dial layout, remains the same from the steel Chronoliner B04, but the hands and applied logo are now in red gold. The replica watch has a three-register chronograph layout, complete with the loathsome date indicator at 4:30. Thanks to the large case size, Breitling has been able to print the 24-hour indicator for the GMT complication on the dial itself and not on the rehaut like we sometimes see in sub-40mm watches. This helps significantly with legibility. As much as I hate 4:30 date windows, I can sympathize with the lack of options given how many functions you have to display and the need for form to follow function and not the other way around.
The Breitling Chronoliner B04 is powered by the in-house caliber B04. It offers 70 hours of power reserve and is, naturally, COSC-certified like every other replica Breitling watch. At first glance, I can see a lot of appealing aspects in the Chronoliner B04, but there’s also enough to make me stop and think twice, if not thrice. With the case of the red-gold Chronoliner B04, sticker shock can be added to that. The Replica Breitling Chronoliner B04 in red-gold is limited to 250 pieces and ships on a rubber strap for a price of $325. This is a hefty premium over the steel sibling, which actually had a smaller run of 100 watches.
A classic diver’s replica watch the Breitling Superocean Héritage II celebrates its 60th anniversary with a design refresh and a brand-new movement developed with Tudor.
The new Breitling calibre takes inspiration from the Tudor Caliber MT5612 used in the popular Black Bay replica watches. The replica Breitling Superocean Héritage II comes in a few different models at 42mm or 46mm and the option of a three-hand automatic with date and a 46mm automatic chronograph.
Originally released in 1957, the Superocean Héritage collection is available in a range of sizes, colours and configurations. The external fake watch updates are discreet yet sleek with a new ceramic ring to match the dial, giving the overall aesthetic a more seamless look. There have also been some changes to the shape of the hands (triangular for the hours, and lozenge-like for the minutes), along with slightly cone-shaped hour markers, reinforces ties with the 1957 model, while ensuring optimal legibility enhanced by luminescent markers.
Dedicated to modern-day explorers the Superocean Héritage II has all the technical qualities that have made it the perfect companion for the finest adventurers of land, at sea and in the air.
You’ll often hear people who like replica watches talk wistfully about the golden age of watch design. Give or take a few years, that fell between 1950 and 1970. It spawned some of the most beautiful watches ever made – and led to one of the industry’s most fruitful periods at the cash register. So good were the best of that period that the Swiss are still making them today.
Of that generation, some are lionised above all others. Fake Rolex’s Submariner (1953), Omega’s Speedmaster (1957) and TAG Heuer’s Carrera (1963) spring to mind. Breitling has a couple, too. Its 1952 Navitimer was a calculator for the wrist and became a flyboy go-to. And then there was the Superocean.
Introduced in 1957, it has lived in the shadows of the Navitimer, but many watch aficionados consider the two of equal importance. For starters, the Superocean played a pivotal role in popularising a category of replica watches we now take for granted – the diver’s watch.
Nowadays, diver’s watches are fashionable accoutrements first and tools second, deployed primarily as promises of masculinity. But the Superocean and its ilk were made for purpose, and in direct response to the growing popularity of diving.
Water resistant replica watches were developed with rotating bezels with minute scales on them that, when aligned to the watch’s minute hand, became countdown devices. Breitling’s original Superocean boasted water resistance of 200 metres (Replica Rolex’s original Submariner could manage only 100 metres).
Over the past six decades, the Superocean has evolved and there have been many versions of it. In 2007, Breitling brought out the Superocean Héritage. A decade on from that, Breitling has breathed new life into it again, introducing time and date only models of 42mm and 46mm, and a 46mm chronograph piece, all with a nod to the design’s 60th anniversary.
The bezel inserts are now made of scratch and fade resistant ceramic and the movements come with power reserves of 70 hours and more, as well as chronometer certification for accuracy. As per the 1950s original, though, they’re also available on stainless steel mesh bracelets (chic, versatile, superyacht-approved), and they’re all water resistant to 200 metres.
The Superocean lives on. As it should. It’s a staunch piece of design that, like so many from the golden age that bore it, remains resilient to the whims of changing fashions.
Breitling introduced its proprietary case material, Breitlight, on the Avenger Hurricane watch in 2016, and has used the high-tech alloy in several other models since. Now the brand brings Breitlight to its automotive-influenced replica Breitling for Bentley family – on a fake watch that pays tribute to the British marque’s new Continental GT automobile: the Bentley GT “Dark Sapphire” Edition.
The watch, which is limited to 500 pieces, made its debut at the 2017 Frankfurt Motor Show, alongside the vehicle that inspired it, Bentley’s third-generation Continental Grand Touring model, with a new six-liter W12 TSI engine, state-of-the-art onboard equipment, and a refined, hand-crafted interior. Like all Breitling replica for Bentley replica watches — the fruits of a decade-plus partnership between the Swiss replica watches brand and the luxury carmaker — it bears design influences drawn from Bentley cars.
The 48-mm-diameter case is constructed of Breitlight — a high-tech material that Breitling says is four times lighter than titanium but significantly harder. Among its other listed attributes are exceptional resistance to scratches, traction, and corrosion; thermal stability; and antimagnetic and non-allergenic properties, in addition to being warmer to the touch than other metals and, aesthetically, having a black-streaked surface texture, which here takes on an intriguing bluish shimmer reminiscent of the car’s “dark sapphire” livery.
Continuing the specific Bentley-influenced design touches, the dial features a diamond motif that echoes the look of the Continental GT’s dashboard controls and interior. The subdials at 3, 6, and 9 o’clock, and the sweeping central hand identify this replica watch as one of Breitling’s “30-second” chronograph models, which use a system inspired by a 1926 swiss Breitling patent — in which the central hand makes a complete sweep around the dial in only half a minute, thus ensuring elapsed time readings to 1/8 second. Fifteen elapsed chronograph minutes are tallied on the subdial at 3 o’clock and six elapsed hours on the register at 6 o’clock, while running seconds are displayed at 9 o’clock. The words “30-second chronograph” in distinctive blue tone on the predominantly black dial, also speaks to this world-exclusive system.
The COSC-certified movement inside the Dark Sapphire chassis, Breitling’s self-winding Caliber B06, powers the timekeeping functions, the 30-second stopwatch, and a simple calendar, with date displayed in a window at 4:30, and also offers a power reserve of 70 hours when fully wound.
The Breitling for Bentley GT “Dark Sapphire” Edition is secured to the wrist by a black rubber strap specially created for this model, with a stitched-in-blue blue diamond motif matching that of the dial and a push-piece-operated folding clasp.
So what do think? Does this week’s Watch to Watch make you want to take it for test drive? Let us know.
Historically speaking, quartz innovations have long enjoyed a key role in Breitling’s range of modern offerings – particularly as a cornerstone of the brand’s Professional line of aviation-themed replica watches. Now joining that collection is a brand first: the Chronospace EVO B60, fitted with Breitling’s very first in-house manufactured SuperQuartz chronograph movement – a flyback characterized with a 24-hour register, a center-minute counter, and a few neat features exclusive to the Grenchen manufactory.
Despite typically functioning as a more approachable price point for most Swiss brands, quartz movements have remained a realm of innovation for replica Breitling. Sometimes as a compelling, lower cost-of-entry alternative like the “Breitlight” Colt Skyracer, and sometimes not – like the more sophisticated Exospace B55 Connected, which marries a thermo-compensated SuperQuartz movement with a Bluetooth module to bring call, text, and calendar notifications to the LCD fields on the dial.
The new replica Breitling Chronospace EVO B60 sits somewhere between the aforementioned – chiefly as an ultra-accurate quartz chronograph with a few Breitling-exclusive features designed to best serve its core user base: professional pilots, and watch enthusiasts looking for a reliable tool watch that does a little more than its quartz competition.
On paper, the new replica Breitling B60 movement behaves similarly to the ETA-manufactured 251.292, which is essentially a flyback quartz chronograph – and we’ve seen this before, in the Breitling Chronospace EVO Night Mission introduced late last year. It’s a chronometer-certified, thermocompensated “SuperQuartz” movement, which is rated to +/- 10 seconds a year, compared to standard quartz movements which tend to drift up to 15 seconds in a month. However, while the B60 maintains that accuracy along with the flyback chronograph functionality, it also introduces a center-stop minute counter, in addition to a handy 24-hour counter at 9:00. Furthermore, the movement carries a lap function, which stops the chronograph hands to measure split times, then jumps the hands ahead to resume measuring the total elapsed flight or lap time.
From a visual aesthetic standpoint, the new Chronospace has a fair bit in common with the Chronospace EVO Night Mission mentioned previously – both are housed in nicely finished, 43mm titanium cases, which measure just under 12mm thick each. However, on the new B60, the three contrasting registers are now clustered more closely to the center of the dial, which brings a little more balance to an otherwise busy presentation, toeing that fine line in a way that only replica Breitling can.
“The most amazing view is the unique perspective to see Earth as a planet; the big, round, mostly blue ball floating in space,” said Mark Kelly as he described one of the best views he had ever seen while orbiting in space. “And then you realize that you have 7.5 billion people living on this “island” in the solar system.”
Kelly, the American astronaut, retired UK Navy Captain, and naval combat pilot during the Gulf Wars, went on to describe the sensation of sitting in a space shuttle, strapped into the seat during take off, and then shot into the air.
“It feels like the hand of God reaching down and ripping you into space,” said Kelly, relaying the initial feeling after blast off. “You’re going from 0-17,500 miles per hour in 8.5 minutes.”
Kelly’s detailed story recalling his first lift off in the Space Shuttle Endeavor delighted watch enthusiasts and fake Breitling clients as they gathered for a celebratory evening at Shreve, the West Coast premier jewelry and watch boutique, to toast the world tour of cheap Breitling’s Douglas DC- 3 plane’s landing in San Francisco earlier that day.
The vintage 77 year-old twin engine, propeller driven DC-3 plane was heralded in the 1930’s as a revolutionary aircraft due to its efficient usage of fuel and long distance capabilities. It was the first of its kind to fly a maximum of 14 hours without stopping to refuel. Initially flown as a commercial airline under American Airlines, it was used to fly military missions during 1942-1944, returning to commercial aviation after the war.
Breitling’s sponsorship of the restoration of the historic DC-3 plane demonstrates the brand’s commitment to sharing its passion for aviation and its conservation. There are currently only 150 planes remaining worldwide in working condition.
“Breitling’s dedication to aviation has spanned for more than 100 years and is one of the core qualities of our identity. It was important for UK to support the restoration of the Breitling DC-3 as part of our commitment to preserving aeronautical heritage,” said Thierry Prissert, UK President of fake Breitling.
To celebrate the aviation prowess of the DC-3, swiss Breitling has set a cracking pace to break the world record as the oldest plane to circumnavigate the globe within seven months. Launching on March 9th, 2017, the tour began in Geneva, Switzerland, and will conclude in September at the replica Breitling Sion airshow in Sion, Switzerland.
Its route will take the plane through the Balkans, the Middle East, Asia, and across the UK visiting such cities as Zagreb, Athens, Tel Aviv, Dubai, Karachi, Phuset, Shanghai, Taipei, Okinawa and then onto a multi city tour in the UK entering through Alaska, stopping at 13 major cities like Seattle, San Francisco and traveling across to NY.
The pilot, Francesco Agullo, and a small crew are at the helm of the aircraft that’s slowly making its way back to Europe.
“This aircraft played such an important role in American history and it is a privilege to share it with the American aviation fans,” says Agullo.
To commemorate the world tour, Breitling has launched a limited edition of their classic Navitimer, a favorite among pilots. The chronograph, limited to 500 pieces, features an engraved caseback with the swiss Breitling DC-3 World tour logo memorializing the record-breaking flight. The replica watch measures 46mm and is powered by the Breitling Caliber 01 and is equipped with a circular slide rule that’s specially designed for pilots to handle flight calculations: speed, distance, fuel consumption, rate of climb or descent and conversion of miles to kilometers or nautical miles.
The pilots and the crew are currently wearing the replica watches and will be on sale once the tour has ended. Included with the watch is a flight logbook, signed by Captain Agullo, documenting the global journey.
“Having these replica breitling watches circle the globe on one of the most iconic planes in history allows UK to share our passion for aviation with people in the UK,” says Prissert.
Mark Kelly has worn Breitling on several of his missions and often wears his Breitling Emergency, the wristwatch that features a built-in dual frequency personal locator beacon.
Kelly, along with his fellow astronaut twin brother, Scott, serve as ambassadors of Breitling replica, joining a list of other aviation enthusiasts including John Travolta, Aude Lemordant, World Aerobatics Champion, Mika Brageot, Breitling Racing Team Pilot, and Franky Zapata, the inventor of the Flyboard Air.
And as for the astronaut’s next mission, he’s launched a new venture called World View Enterprises, a company working to offer space travel to the public through high altitude balloons. The price for the ride? A mere $175. It’ll be ready within the next few years.
In the meantime, Kelly is traveling the country promoting interest in space travel and the preservation of the earth.
“We’re all not moving to Mars any time soon, so we have to make sure we take care of this planet.”
Replica Breitling Navitimer Special Limited Edition Watch
Watch brands love to celebrate anniversaries. Everything from foundational dates to anniversaries of key collections are fair game for a special edition, a collection overhaul or an improved movement. Here are five anniversary editions being released this year by replica Patek Philippe, Rolex, Longines, Audemars Piguet and Breitling.
The chronograph version of the Audemars Piguet Royal Oak has become one of the world’s most iconic watches since it was introduced 20 years ago. To mark the occasion, a special anniversary RO Chronograph breaks the monotone mold and goes two-tone, with subdials a different color than the main dial. The three steel models and four 18k rose gold models all have the same automatic Caliber 2385, with a vertical clutch and a 40-hour power reserve, and the replica watches are water resistant to 50 meters. The main dial retains the trademark tapisserie pattern that is signature to the Royal Oak series.
The Breitling Superocean Heritage II celebrates the 60th anniversary of the the collection. It retains design features of the original 1957 model, including triangular hour hand, lozenge-like minute hand, and cone-shaped hour markers. A new ceramic ring on the bezel matches the dial, and the chronograph version comes with a rubber/leather strap. The 42mm and 46mm versions contain the replica Breitling manufacture Caliber B20, and the chronograph contains the Tudor Caliber MT5612 – which represents one aspect of the recent cooperation between the two brands that are now pooling their expertise in the development and production of certain mechanical movements.
In the case of the swiss Patek Philippe Calatrava Ref. 6006G, it is the movement that marks an anniversary this year. Patek developed the Caliber 240 in 1977, at the height of the quartz era, when men’s wristwatches were much smaller. It had to be slim to compete with the much smaller proportions made possible by quartz technology, something achieved partly by using a small off-center rotor recessed into the plate. The movement is only 2.53mm thick, and today it is a mainstay of the slim Calatrava collection. The new Ref. 6006G contains the Caliber 240 PS C, with silicon-based components and a 70-hour power reserve.
The Rolex Sea-Dweller turns 50 this year, and gets a magnified date window to celebrate the occasion. The cyclops window, as it is called, has become an iconic feature of the fake Rolex Datejust and Submariner replica watches, but was never used before on a Sea-Dweller. The 2017 Sea-Dweller is not a limited edition but a renewed piece that replaces its predecessor in the core collection. The watch has been given three other updates: a larger case, a new movement and a redesigned bracelet. It contains The swiss Rolex automatic Caliber 3235, which complies with replica Rolex’s -2/+2 second daily accuracy rating, a higher standard than the industry norm.
The Longines Legend Diver marks a double anniversary of sorts – it celebrates the 10th anniversary of the 1997 re-issue of a diver’s watch first introduced in 1960. Original details include the domed crystal and case shape. The new model has all the hallmarks of a modern dive watch, including a unidirectional rotating bezel – in this case, an internal bezel that can be locked – a screwed-down crown and caseback, and 300-meter water resistance. The indexes, digits and hands are covered with Super-LumiNova, which stand out against a black lacquered dial. It contains the automatic Caliber L633 (ETA 2824/2).
Carol Besler covers replica watches for Watch Journal, Watch Time, Robb Report, Nuvo, Revolution and International Watch. For more of her stories see breitlingreplicas.co.uk.
I climbed aboard the oldest plane to circle the globe – the Breitling DC-3 – not certain what to expect.
It was built in the 1940s, and everything, with exception of the cockpit, was original.
Breitling, the Swiss-based luxury replica watch brand, stopped at Ellington Airport on Tuesday as part of its six-month world tour that started in March. On board were 500 of the brand’s limited-edition Navitimer watch, which sells for about $8,000. The tour includes 28 countries and 55 cities, and took six months of preparation.
Our pilot, Francisco Agullo, has been flying for swiss Breitling for 17 years and has a passion for historical planes.
“The DC-3 is the only plane that can land on a grass field, carrying 20 passengers on a short runway. No other plane can do that,” he said.